Marketing

If you and your licensing officer agree there is market potential for your invention, CTL will begin to market your invention to license to industry. To reach industry partners, CTL generates non-confidential marketing materials and a list of target companies. Your industry contacts can be of great value in finding the right licensee for the invention. It is estimated that 80% of university licensing deals begin with the researcher\'s relationships in industry.


CTL often seeks advice and opinions from members of our Industry Advisory Group (IAG). This group consists of individuals with a variety of backgrounds and experiences working in industry who have agreed to help CTL with inquiries, provide recommendations and information.